"Bringing happiness to families through innovative packaging"
People usually purchase lovely decorated cupcakes for a special gift or occasion like birthday parties. However, cupcakes are pricey and they mostly come with only a paper bag or plastic that leaves many customers not interested in making the purchase. Especially preparing and decorating a birthday event for families who live in emerging countries like Indonesia can find it costly.
That is why Fairylicious was created. A cupcake brand that is specially designed to bring joy and happiness for middle to low-income families. Through the innovative packaging design, Fairylicious allows children to decorate their own cupcakes, by using all the necessary items inside the packaging. The packaging can also be used as a party's decoration in many ways because of its flexibility and design. We hope every family can feel 'A Bite of Heaven' by celebrating their special moment with an affordable but yet beautiful decoration.
Category: Arts & Culture
Recognition: Merit Awards in ASPaC (Asia Student Package Design Competition) Japan 2019
